Services
As a business leader or entrepreneur, sometimes it’s hard to know the next step for your organization’s brand and messaging. You have loads of great ideas and yet prioritizing them is challenging.
But it doesn’t have to be that way… Katie Cabanas offers both perspective and expertise to help you navigate the road ahead with confidence.
Primed and Prepped
A Masterclass to Master Your Message and Captivate Audiences Every Time
Are you ready to speak at a moments notice? Whether it is a panel, podcast, pitch or even a social media appearance, are your messages clear with compelling calls to action?
Are you confident about how to leverage speaking as a part of your marketing mix?
Fear not. There’s a clear way forward.
Whether it’s clarifying your key messages and a call to action, or you’re curious how you can quickly improve before you step in front of an audience, Primed and Prepped is for you.
With a 5-step framework based on winning communication strategy, Katie Cabanas will help you focus on areas to enable you to shine in that moment... and beyond.
Workshop includes:
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30 minute pre-call to clarify presentation goals
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3 Hour masterclass (live or via Zoom) to craft and/or perfect your message
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Clear take aways including messaging and actionable strategies for delivery you can implement immediately
​ Investment:
Private Session - $495
Group Session (up to 5) - $347/person
Bold Brand Blueprint
A Brand Messaging Audit
Imagine your brand as a story waiting to be told. At its heart, a brand
messaging audit uncovers the powerful narrative that connects you with
your customers.
Every brand has a unique narrative waiting to be told effectively. Our brand
messaging audit is designed to uncover the core elements of your story
and ensure it resonates powerfully with your audience.
Phase 1
We start by clarifying your customer's story, diving deep into understanding
what they want and the problems they face. Next, we evaluate current
messaging and then define your brand's role as the guide, highlighting your
empathy and expertise.
Phase 2
With a clear understanding of your brand, we align your story with classic storytelling elements: your customer as the hero, their challenges, and your brand as the transformative guide. We refine your messaging to ensure it positions your brand as the trusted leader who can lead customers to success. By evaluating and optimizing key touchpoints—websites, social
media, emails—we ensure your brand message resonates, engages, and converts. Are you sharing the key messages about the problems you solve throughout your messaging?
We then outline a clear plan that shows customers exactly how to engage with your brand. Finally, we prompt them with compelling calls to action. By following these frameworks, we ensure your message is crystal clear and resonates deeply with your audience, inspiring them to take action.
Why is this critical for your company? In today’s crowded marketplace, clarity is your competitive advantage. A brand messaging audit ensures that your message cuts through the noise, connecting with your audience on a deeper level. It helps build trust and loyalty, positioning your brand as the go-to guide in your industry. When your message is clear, customers feel understood and confident in choosing you, leading to increased engagement, conversions, and ultimately, growth. Don’t let a muddled
message hold you back—unlock the full potential of your brand with a focused and strategic audit.
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Included:
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30 minute pre-call to clarify review existing branding
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Half day workshop to review brand audit finding and craft strategies to align with goals
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1 month of Voxer support for questions and clarification
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Post workshop integration call
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Actionable strategies and proven frameworks you can apply immediately to increase confidence
​ Investment: $2,497
Speaking
Katie Cabanas:
Your Keynote Speaker for Impactful Change
Katie considers it a tremendous honor to speak to corporations, associations, and non-profit organizations both in the US and internationally – in either English or Spanish. Thank you for thinking of her for your event!
Katie frequently speaks on topics that resonate deeply with audiences:
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Branding and Belonging: Building a Resilient Brand for Success inMulticultural Markets
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Mastering Your Message: Craft Unforgettable Speeches to
Strengthen Your Brand -
Co-branded Partnership Development: Foster meaningful
collaborations to Expand Your Brand. -
Strategic Communications + Reputation Management
Katie is excited to bring her expertise and passion to your stage, making
your event unforgettable.
Please email Katie directly about your event goals and details at katie@cabanas-consulting.com.
​ Investment: Starting at $2,500
Speeches are customized for client’s need.
Fractional CMO
Boldly owning your place in the market isn’t easy.
Do you have the right brand strategy behind your sales goals? Are you
executing it well? Does your marketing plan have a clear purpose and a
way to measure success?
Katie Cabanas understands how challenging that can be. She has led
large teams with big budgets on the national stage. She knows how to
make the strategy decisions and execute the plans.
For select clients, Katie serves as an outsourced - or fractional – CMO,
Working closely with your executive leaders and acting as your part-time
Chief Marketing Officer, Katie can help your organization by crafting and
leading the marketing strategy and managing marketing teams with a clear
focus on driving results.
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Whether it is a product launch, business startup or capital campaign, Katie
can help your brand stand out in a crowded marketplace and drive
revenue.
​ Investment: Fractional CMO retainers are quoted individually and are
typically between 3-9 months depending on the client’s goals.​